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Let Google Trends Be Your Guide to Better Keyword Selection for SEO
Posted 12 months ago on 2/11/2018
Take Away:

This article discusses using “Google Trends” to select positively trending keyword phrases to optimize your web pages with. It removes a lot of the guess work from SEO.


When you are beginning to optimize a website for better search result ranking, the first place to start is “good keyword research”. There are a number of websites that can help you with this. The one I prefer to use is “Google Trends” at http://www.google.com/trends/. I used this site to research and select the keyword phrases for my software developer website. It has helped me to zero in on the keywords that web visitors are actually using. When you do your homework like this, you avoid being led down blind alleys with regard to choosing your keywords.

After you bring up “Google Trends” application, just type in the keyword phrase in the text box and press the enter key. Next, you will see a data page for the keyword phrase you entered. This page has all kinds of useful information, much of it in a graphical format so it’s easier to understand.

As an example, I keyed in “software developer”, which are the keywords I use on my website’s home page in addition to “Cleveland” and “Ohio”. The first thing noticeable on the data web page is a line chart, ”Interest over time”. This plots the search volume index on the vertical axis in units up to 100 (the peak search volume) against the month and year on the horizontal axis beginning with 2004 for worldwide. These are the defaults, though you can make various adjustments for viewing more specific research data. The “software developer” keyword phrase seems to trend fairly steady over time.

You will notice a world map located just below the line chart in the “Regional Interest” section. After you are focused on a specific country, you can click on a specific region, state or province for even more geography specific research data. In map mode, each country is filled in by a varying shade of blue, which denotes the search volume index on a scale from 0 to 100.

Below the “Regional Interest” section lies “Related searches”. This is categorized between "Topics" and "Queries". Under the “Top” in "Topics" mode, it shows the most searched for topics.  This section can toggle to “Rising” mode. This is similar to “Top” mode, except each search term is accompanied by the percentage it’s rising in search popularity. The "Queries" mode, the functionality is identical.

What with all these useful tools for selecting the best keyword phrases, “Google Trends” can help you tremendously. One last thing I would like to mention is that I like to pick keywords that are either trending even or upward on the line chart. It’s important to stick with keywords that seem like they will be fairly popular for a long time.


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Article Contributed By Douglas.M:

Please visit my software developer website for more information about my services. I offer application development as well as Android app coding services. My developer skills are best suited to dealing with custom software projects. I can perform programming for Corel Paradox as well as C# Sharp and PHP.

In my local area of northeast Ohio, I can cater to computer repair and "fix my computer" issues.

Use my contact web page today to reach me about any software design ideas you have.

Visit Profile

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