I.T. Discussion Community!
-Collapse +Expand
PrestwoodBoards
Search Group:

Advanced
-Collapse +Expand PrestwoodBoards Store

Prestwood eMagazine

June Edition
Subscribe now! It's Free!
Enter your email:

   ► MB LobbyPrestwoodBoards BoardJust Conversation Topic   Print This     

How to interpret social media metrics and increase

How to interpret social media metrics and increase in Just Conversation topic (part of our PrestwoodBoards group).

Quick Search: interpret   metrics   increase   How interpret   How interpret social   media metrics  
Tinn.D
Dania, FL USA

A lot has been said about the ineffectiveness of social media marketing. After all, click-through rates on banner ads are abysmal and having a ton of followers or “likes” doesn’t automatically translate to purchases and converted customers. And yet, many marketers get caught up in the social media number game: how many likes or retweets did that post have? How many new followers do you get per day? How many page visits result in click-throughs to the brand website? How many people are sharing your blog posts with friends?

Social media numbers are misleading

However, these numbers can be misleading and don’t really give you the full picture of your social media impact. Aaron Agius, a content and social marketer and contributor to Entrepreneur.com, pointed out these three points about social shares: “Many social shares come from bots. Social shares may not come from your target customers. Social shares can be from people that are speaking negatively about your brand.”

This is not to say there’s nothing valuable to be learned from monitoring social media metrics. You just have to know what numbers to look at and keep in mind what the true aim of any and all social media marketing should be: brand exposure and customer engagement. When you keep all this in mind, social media can become a powerful marketing medium and you’ll finally be able to measure its ROI.

rand exposure results in higher search volume

A better way to measure the impact your viral videos and social media posts are having is by measuring brand search volume. Agius cited a 2009 study from GroupM which found, “Customers that are exposed to a brand on social media are 180 percent more likely to search for that brand on search engines.” Watching search volume numbers over time will help you see whether higher volume corresponds with certain social media posts.

Read what people are saying

If you really want to know how people feel about your brand, it would be a good idea to do some searching on social media and around the web to read reviews, posts, and shares that mention your brand. Agius suggests using tools like Meltwater and SocialMention, which he says “can help you measure the sentiment of the conversations surrounding your brand online.” Once you know what people are saying, you can craft appropriate responses, especially if what they’re saying is having a negative effect on your brand’s appeal.

Marketing News brought to you by ClickToCallMarket.com

Source: entrepreneur.com/article/244669


Tags: social media, metrics, increase ROI, social media marketing, click-through rates, banner ads, search volume, brand exposure, social media tools

 Posted 50 months ago (Thread Starter)
Comment Quote
About Tinn.D -Collapse +Expand
Visit Profile
Approved member.
Member subscribes to this thread with a verified email.

Post ID #15223, 1 reply
Thread Started 4/16/2015 11:49:50 PM
View Counter=3601
Last Reply Posted 8/9/2018 1:46:25 AM)
Location=Dania, FL USA 
Joined=50 months ago   MB Posts=1   KB Posts=1  
Most Recent Post
KateHoll
Homeworkfor.me
0

Thanks for this information, I think it will come in handy in the future.

 Posted 10 months ago
Comment Quote
About KateHoll -Collapse +Expand
Visit Profile
Membership pending.
Member subscribes to this thread with a verified email.
Old Account!
If this is your account, sign in to activate web presence data (sign in quarterly to keep active). Alternatively, you can subscribe to our monthly eMag with a valid email address.
Web Presence Hidden.
Once above is taken care of, full Profile content will display including back links, about me, my message, custom Profile html, social networking links, message board signature, company profile, etc.

Post ID #17221 (Level 2) and Parent is 15223
Reply Posted 8/9/2018 1:46:00 AM
Location=0 
Joined=10 months ago   MB Posts=5  

Revive Thread!

Add a comment to revive this old thread and make this archived thread more useful.

Write a Comment...
Full Editor
...
Sign in...

If you are a member, Sign In. Or, you can Create a Free account now.


Anonymous Post (text-only, no HTML):

Enter your name and security key.

Your Name:
Security key = P1194A1
Enter key:
Icon: A Post    Thread    Idea    Important!    Cool    Sad    No    Yes    Includes a Link...   
Thread #15223 Counter
3601
Since 4/16/2015
Follow PrestwoodBoards on: 


©1995-2019 PrestwoodBoards  [Security & Privacy]
Professional IT Services: Coding | Websites | Computer Tech